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If you are a tourism student in eTourismCurriculum Finland universities you can sign up for the course at https://www.webropolsurveys.com/S/2B87A484237D44BA.par

 DETAILED IMPLEMENTATION PLAN

 Code, name and number of ECTS of study unit

R801MMANAGI Managing eTourism (5 ECTS)

Schedule

See http://www.etourismcurriculum.fi/etourismcurriculum-timetable/

Language of course

English

R&D integration: Development Assignment of eManagement for business company, organisation or association in Tourism or Service Business.  (scope: 3 ECTS)

Virtuality: Description, Scope (ECTS)

100% (5 ECTS)

Recommended academic year

3rd or 4th year

Teacher in charge

Outi Kähkönen, Lapland UAS

Objectives

The student understands the strategic management dimension of electronic business in tourism and is able to utilize the knowledge of business at every step. The student can responsibly manage and complete the basics of an electronic purchase project from beginning to end. In this context he or she is able to monitor internal as well as external business processes. The student is able to find creative solutions in unexpected situations in project implementation and proactively take into account changes at a glocal level.
The student knows how to observe, collect and analyse information in a tourism business. In addition the student utilizes information in the company and the network value chain. He or she understands the importance of Enterprise Resource Planning as part of the tourism business.

Content

Part I:

  • Enterprise Architecture (EA)
  • Development project case: Customer Relationship Management (CRM)

Part II:

  • Enterprise Resource Planning (ERP)
  • Tourism networks and value chain
  • ERP case: Travius by CodeGem Ltd

Part III:

  • Big data
  • Business Intelligence (BI)

 Prerequisites

The student should have basic knowledge and skills of digital marketing, sales and distribution as well as key and supportive processes in tourism business.

Pedagogical arrangements

Online course including online lectures, virtual collaboration, individual and group work. Visiting lecturers and presenters from the tourism and technology business.

Materials

– in OpenMoodle

Assignments

All the assignments have to be completed.

  1. Evaluate your level of eTourism know-how (pass/fail) in the beginning and in the end of study unit
  2. Quizzes in each part I-III (pass/fail)
  3. Reaction paper (individual, graded 0-5, 40% of the final grade)
  4. Travius exercises (pass/fail)
  5. Final report (group assignment, graded 0-5, 60 % of the final grade)
  6. Self and peer evaluation (pass/fail)
  7. Give feedback on the study unit.

ASSESSMENT PLAN

 Assessed parts and their share of total assessment

  1. Evaluate your level of eTourism know-how (pass/fail) in the beginning and in the end of study unit
  2. Quizzes in each part I-III (pass/fail)
  3. Reaction paper (individual, graded 0-5, 40% of the final grade) + comments on at least 3 reaction papers in the discussion forum
  4. Travius exercises (pass/fail)
  5. Final report (group assignment, graded 0-5, 60 % of the final grade)
  6. Self and peer evaluation (pass/fail)
  7. Give feedback on the study unit.

* To have this study unit accepted, the student must pass all the given assignments. The assignments have to be accomplished according to instructions before the study unit can be evaluated. Self and peer evaluation should be returned at the same time with the learning assignment.

* The final deadline for the assignments is 11 August. If you miss the deadline, the final grade will be lowered by 1.

Grading Scale

Excellent (5) – Satisfactory (1), Fail

General Assessment Criteria

Excellent skills:

The student has a holistic understanding of the strategic management dimension of electronic business in tourism and is able to utilize the knowledge of business at every step. The student can responsibly manage and complete the basics of an electronic purchase project from beginning to end. In this context he or she is able to monitor internal as well as external business processes. The student is able to find creative solutions in unexpected situations in project implementation and proactively take into account changes at a glocal level.
The student knows well how to observe, collect and analyse information in a tourism business. In addition the student is able to utilize information in the company and the network value chain. He/she understands very well the significance of Enterprise Resource Planning and Customer Relationship Management in managing a tourism company. The student participates in the study unit actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions.

 

Good skills:
The student has understanding of the strategic management dimension of electronic business in tourism and is able to utilize the knowledge of business. The student can manage and complete the basics of an electronic purchase project from beginning to end. In this context he or she is able to monitor internal as well as external business processes. The student is able to find quite creative solutions in unexpected situations in project implementation and proactively take into account changes at a glocal level. The student knows how to observe, collect and analyse information in a tourism business. In addition the student is able to find information in the company and the network value chain. He/she understands well the significance of Enterprise Resource Planning and Customer Relationship Management in managing a tourism company.

The student participates in the contact lessons quite actively and shows analytical, reflective and critical approach in most his/her activities. All the assignments are performed mostly according to the instructions.

 

Satisfactory skills:

The student has basic understanding of the strategic management dimension of electronic business in tourism and is able to utilize the knowledge of business satisfactorily. The student can manage the basics of an electronic purchase project. In this context he or she is able to recognise internal as well as external business processes. The student is able to find some solution in unexpected situations in project implementation and recognize changes at a glocal level. The student knows basics of how to observe, collect and analyse information in a tourism business. In addition the student is able to find some information in the company and the network value chain. He/she understands the significance of Enterprise Resource Planning and Customer Relationship Management in managing a tourism company. The student participates in the study unit showing limited analytical, reflective and critical approach in his/her activities. All the assignments are performed mostly according to the instructions.
Fail: The student does not complete the assignments according to instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.
These are the general assessment criteria. Please note that there might be more specific assessment criteria for learning assignments which will be given at the beginning of the study unit

Grading

The course will be graded on a scale 1-5, failed.

To be taken into account

Software for detecting plagiarism is used when returning assignments.